Wondering how to land those big corporate contracts? I’m glad you asked.
First off, there’s no need to fear corporate clients. They’re like any other client, with one key difference: they’ve got a budget to spend on events. Your job? Make sure they spend that money with you.
Now, having a budget usually means someone has to sign off on it. Your mission is to make it as easy as possible for them to say "yes."
Let’s break it down. Say you’re approaching a fitness brand launching a new yoga line. How can you align your brand with theirs and show them that you 1) have their best interests at heart and 2) are just as excited to promote their new product line as they are?
Do Your Research
If you don’t know much about the company, now’s the time to dive in. Check out how they promote their products on social media, the tone they use on their website, and the language they use. That way, when you approach them, you can speak their language, showing them right off the bat that you’re already in sync.
Show Them What You’ve Got
Now that you have their attention—now it’s time to dazzle them. Come prepared with a few tailored templates you’ve mocked up, showcasing what your Magazine Photo Booth can do for their product launch. And don’t forget to highlight the things they typically focus on when promoting their brand. Make it easy for them to see how you’re a perfect fit.
Take Them on a Journey
Ultimately, it’s their customers who are going to love your Magazine Photo Booth the most. Walk them through what that experience could look like. Maybe their customers just tried on the newest yoga gear, and now they get to snap a photo to remember the moment. Or perhaps they’re showing off their best yoga pose—it’s all about creating lasting memories that connect back to the brand.
Make It Easy to Say Yes
Along the way, you’ll probably hear a few "no’s"—but that’s expected. Your goal is to make it as easy as possible for them to say “yes.” Think about the decision-maker who has to sign off. They’re likely juggling a lot, so make sure your proposal is clear, concise, and straight to the point. Keep it simple, and make it hard for them to say no.
Learn from the No’s
Not all "no’s" are bad. Some are just out of your control—maybe their budget’s already tapped out, or the event space isn’t big enough for your booth. The key is to keep building the relationship, even if it’s a no for now. Try saying something like, “Is there any more information you need from us to help get things approved?” Keep the door open for future opportunities.
Thank you for sharing this great and detailed information Nate, makes icredible sense.. love the Illistrations and the Idea of researching, prepairing a portfolio then execute. I will put this info to action. Keep up the great work that you do in all areas of hand crafting.... Nate.
Thank again my friend - Mark
This is great! Will definitely start reaching out to bigger corporations.